Now Reading: the dip
June 27, 2014 by

On the reading list and this week’s book spotlight: the dip


There is nothing more valuable than being optimistic and a go-getter. But just as important is a sense of reality that can help you make the best decisions for you and/or your business. When you are in an upswing of business success, you’re on top of the world. All your efforts feel 100% worth it and you’ve got even bigger plans for the future.

But what happens when you hit a dip? Believe it or not, sometimes winners do quit and quitters can win. It’s all about knowing when to persevere and when to move on to bigger and brighter things. Seth Godin’s book, the dip, is a short read that can help you ask the right questions when you are facing a dip.

“A short book about quitting and being the best in the world. It’s about life, not just marketing.”

With four weeks on the New York Times Bestseller List and more than 100,000 copies in print in just a month, we’re looking forward to cracking open this book! Read more about it at Seth Godin’s, The Dip Blog!

Have a great weekend!

(Image via Seth Godin books)